Being the daughter of a creative engineer and an elegant fashionista, I developed a passion for unique, innovative, simple and functional design. That passion evolved into A Novel Design.

The creative, yet practical aspect of these cleverly designed cases has always appealed to me. I instantly fell in love with the concept and have been selling these innovative gifts ideas ever since.

Open a rollover case and watch as it flips around itself sometimes even changing color! It leaves one with a sense of wonder, magic and fun!

Our cases are unique gift ideas and great impulse buys, appealing to a broad spectrum of people.

– Analytical minds are intrigued

– They play on the imagination of creative thinkers

– All ages love them!